Blockchain In Sport
The explosive rise of digital technology and the accompanying innovation, from analytics to deep-learning systems, has brought about an ever-increasing amount of opportunities for companies and consumers alike. In our area of interest, sporting fitness and health, we aim to continue this trend and deliver a platform and data analysis to improve performance and health.
Blockchain technology, popularized by crypto currencies such as Bitcoin, ensures both the safe and secure storage of data and also peer-to-peer sharing of data, all controlled by the individual user. In the sporting fitness industry, this technology can allow the transfer between aforementioned institutions, universities, researchers, athletes and fitness organizations so that data can be analyzed and areas in need of performance can be identified.
In the sports industry, blockchain technology can be used to:
- Improve athlete performance and fitness.
- Facilitate mass coordination.
- Reduce costs.
- Build trust between stakeholders and institutions.
- Secure data and facilitate, where consented, the efficient and secure transfer of sensitive data.